Academy of Business I


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FN125 Personal Financial Management

This course provides the informational and decision-making tools needed for planning and implementing a successful personal financial plan. The course covers the financial planning process and strategies for successful financial well-being. Topics covered include money management; consumer credit; real estate as an investment; insurance and risk management; investment in stocks, bonds, and mutual funds; retirement and pension planning; and estate planning. Upon completion, students will be able to: • Keep financial records • Plan spending for major purchases • Conduct simple tax planning • Develop an understanding of consumer credit • Recognize different kinds of insurance • Choose rational investment strategies in stock, bond, mutual fund, annuity and other financial markets.

MK116 Principles of Marketing

This course provides students with an introduction to the role of marketing and the process involved in developing a marketing mix for a new product. Topics covered include marketing functions, product development, channels of distribution, market segmentation, pricing policies, product life cycle, and promotional activities. Students will complete a project developing a product that incorporates the marketing mix.

After completing this course, students will be able to: Explain the importance of building customer relationships; Differentiate between consumer and business markets; Develop a marketing mix in relation to a new product; Create an effective brand identity for a new product; Conduct an environmental scan.

 

Instructors

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Susan Lamoreau

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Position: Academy of Business Instructor Education: M.Ed – Teaching Technology, Lesle... MORE

Details

Schedule

This course meets Mon, Tue, Wed, Thu, and Fri.

Location

This course is held at Sanford Regional Technical Center in room V-11B.